After ample research and development, going live last October and launching our first collection with the National Gallery of Canada in Ottawa, we at Verus Art® decided it was time for a celebration! Our celebration took form as a Cocktail Reception in Vancouver, where we announced our newest re-creation in our collection - The Goldfinch!
The Permanent was the perfect venue!
This past Thursday we celebrated our the launch of our latest re-creations at The Permanent in downtown Vancouver. And, as our CEO pointed out: what better venue to celebrate all these historical works of art than in a historical venue of Vancouver?
It was a golden opportunity for our guests to grab a drink, a bite and learn more about what Verus Art is doing in the art world right now. We had all of our stunning re-creations on display, encouraging people to get up close – and even touch - the brushstrokes of Van Gogh and Monet, providing them with access to paintings that they would otherwise have to fly across the country to see!
We encouraged everyone to touch and experience our elevated prints!
The night didn’t end there. After a welcoming speech from our CEO, Paul Lindahl, and a recap of what Verus Art has been doing to support art education, we unveiled our new collection with The Mauritshuis,of the Netherlands.
We were very excited to announce The Goldfinch by Fabritius as our latest re-creation in the Verus Art collection, which is now available in our store as a Special Museum Edition.
Every year, visitors from all over the world travel to the Mauritshuis to look at this special little bird, most recently influenced by Donna Tartt’s book, The Goldfinch. Through pioneering digitization and elevated printing technology, we are now bringing this famous little bird to the people – allowing communities in even the most remote locations to enjoy a masterpiece by Fabritius.
Our newest elevated print!
The night was a big success, with approximately 150 guests, live body painting, a sting quartet, polaroid photos, and re-creations revealed from inside the vault! I think it’s safe to say everyone had a spectacular time. But, for us, the most exciting part of the evening was watching the reactions of people as they relished in the opportunity to feel the exact brushstrokes of Vincent van Gogh or Fabritius; that was truly unforgettable.
Part of the Verus Art team! Including our CEO, Paul Lindahl (left)